What Do You Know About Our Company?

This question ‘What do you know about our company?‘ tests your preparation, genuine interest, and cultural fit. Employers want to see that you’ve researched them—not just skimmed their homepage.

Things to Know About ‘What do you know about our company?‘

Key Elements to Include

Company Basics
- Mission, core products/services, and industry position.
- Example: “You’re a fintech leader specializing in AI-driven payment solutions.”
Recent News/Achievements
- Funding rounds, awards, expansions, or trending projects.
- Example: “You recently expanded to Europe and launched [Product X].”
Culture/Values
- Highlight values that resonate with you.
- Example: “Your focus on ‘innovation through collaboration’ aligns with my teamwork style.”
Why It Matters to You
- Connect their work to your skills or passions.
- Example: “Your commitment to sustainability matches my experience in green tech.”

Example Answers

For a Tech Company (e.g., SaaS Startup)

I know [Company] is a fast-growing SaaS platform helping e-commerce businesses automate logistics. You’ve doubled your client base since 2023, and your CEO’s interview about AI-powered warehousing really stood out to me. I’d love to bring my Python skills to your engineering team’s scalability projects.

For a Corporate Role (e.g., Finance, Consulting)

As a top-tier consulting firm, [Company] is known for data-driven strategies in healthcare—like your recent work with [Client]. Your ‘client-first’ approach mirrors how I’ve managed stakeholder relationships in past roles.

For a Creative Agency

Your agency’s award-winning campaign for [Brand] caught my eye—especially how it blended humor with social impact. Your emphasis on ‘storytelling with purpose’ is why I’m excited to contribute my copywriting skills.

For a Nonprofit

I admire your mission to reduce food waste through [Program]. After volunteering with [Similar Org], I saw how tech can amplify impact—something your app’s 30% user growth proves.

What to Avoid

❌ Generic flattery – “You’re a great company!” (Be specific.)
❌ Outdated info – Don’t cite stats from 2010.
❌ Only surface-level facts – Dig deeper than “You make software.”

Pro Research Tips

✅ Check their → Website (About/News/Blog), LinkedIn, Crunchbase, Glassdoor.
✅ Follow them on social media for recent updates.
✅ Find employee interviews (YouTube, podcasts) to understand culture.